DISTRIBUTION – Mastering new challenges

Motivated by the new challenges and the dynamics of the agri-food market, the Group has been able to position itself, through two structures, in the distribution of agri-food products.

Prima Food, is a company dedicated to the CHR segments, it has become a reference for the largest catering, hotel and food service establishments in Morocco with a portfolio of thousands of consumable, food, hygiene and packaging products.

GROUPEX, for its part, specializes in the exclusive import and distribution of premium agri-food products (juices, sauces, biscuits) as part of a portfolio of high-end products selection targeting a specific customer base through a modern distribution networks.